A few of you have inquired about the EJC's PR efforts on behalf of TH!NK.
TH!NK is a high profile project and it continues to attract interest. The list of backlinks is extremely long, and requests for information about the project continue to pile in. Requests for interviews on behalf of the project are regular and print media has been very generous to the project, with over 10 references in Dutch and Belgian newspapers alone.
The EJC is a Non-Profit organisation. We are not interested in heavy commercial promotion of our projects. We are not in this to make money, we are interested in having the project develop and expand organically – without the infulence of advertisers or external parties with independent agendas. That said, we do as much promotion as we can within our networks and to parties with a vested interest in the project's nature.
The EJC promotes TH!NK on it's websites (including on the homepage), on its monthly newsletter
and via direct efforts to engage our contacts and partners with the project. Within the EJC there is a group of interns whose primary focus is on the communication plan for the project, focusing mainly on a variety of social networks and to Dutch universities.
The EJC has also taken steps toward active, direct promotion.
Our strong association with AEGEE and it's current Y-Vote campaign
ensures regular promotion to groups of European students across the continent. AEGEE has a network of over 20,000 students all of whom regularly receive TH!NK updates.
The EJC travels to AEGEE events once a month to heavily promote the project to the groups of students who participate. Just last week, Rina Tsubaki was in Slovenia with two fellow thinkers at a Y-Vote event, presenting a workshop about blogging and promoting TH!NK.
The EJC is also lucky to have its very own EJTA network
to liase with and promote projects to - this large network of journalism schools accross Europe helps us to raise awareness of our project. It's also through EJTA that we communicated our search for bloggers back in October.
The EJC regularly attends conferences and media events all over Europe and continues to promote TH!NK at all of these events. I spoke at DNA
at the beginning of March and in two weeks I will be speaking at the Eurasian Media Forum
, representing the project. Each of these events attracts a wide audience to the project.
Last Wednesday in Strasbourg, the EJC targeted MEPs and heavily promoted the project to them. This was a great success, as on Wednesday we saw the second highest number of unique visitors to the site since it's launch.
We are constantly coming up with new ways to expand the reach of TH!NK.